KEY ACTIONS FOR THIS MODULE:
In Module 2 – CONNECT you’re going to recap on the marketing and communication tools and tactics introduced to you via The HOWTOMARKETING™ Master Strategy Template in Module 1. You will learn more about each of the different tools and tactics you may consider using in your business to best CONNECT with your target audience.
Watch the videos and read content in the order presented below and then carry out the actions as prompted. You will be prompted and shown how to:
- Use the The HOWTOMARKETING™ Master Strategy Template to develop a marketing and communication action and evaluation plan that can be used immediately in our business.
You can access self-paced guides for completing this and the other HOWTO Market My Small Business modules here.
Module 2 Content
1. Marketing and Communication Action and Evaluation Plan
Use Master Strategy template or Action_evaluation_plan_standalone-printout
2. Social Media
BONUS: If you haven’t done so already – you may also be interested in downloading our FREE Ultimate Social Media Guide for Business – a 100+ ebook on social media marketing.
Social media planner
3. Digital and Online
3 Digital and Online_slides 3 Digital marketing strategy_handout 3 Websites and SEO_handout
4. Data and Customer Tools
5. Thought Leadership and Profile
6. Media and Publicity
7. Marketing Collateral
8. Direct Marketing
The HOWTOMARKETING™ Master Strategy Template and Sample