Module 4 – Persuade


In Module 4 – PERSUADE you’re going to provide incentives and build trust through further ENGAGEMENT to encourage your CONNECTIONS to buy from you.

Watch the videos and read content in the order presented below and then carry out the actions as prompted. You will be prompted and shown how to:

  • Develop persuasive written content
  • Use incentives and special offers
  • Enhance you selling techniques
  • Effectively engage customers.


You can access self-paced guides for completing this and the other HOWTO Market My Small Business modules here.

Module 4 Content

1. Persuasive Content and Incentives

1 Persuade – Content and Incentives_slides

2. Selling and Sales Tips

2 Sales and Selling Tips_slides

3. The Importance of Customer Service

3 The Importance of Customer Service_slides

4. Giving Away Your Secret Sauce Recipe

4 Giving Away Your Secret Sauce_slides

The HOWTOMARKETING™ Master Strategy Template and Sample

TEMPLATE_howtomarketing_master strategy  SAMPLE_howtomarketing_master strategy